BUS330 Week 1 Discussion 1 Role of the Marketing Function

I have chosen to do my marketing manager internship with Under Armour. Because in my opinion Under Armour makes great work out products I am a huge fan of Under Armour due to my son favorite basketball player Steph Curry has a contract with Under Armour . He is a great athlete on and off the court . Under Armour come out with many different products that’s weather permitted for different types of weather . A good example dry fit sports shirts .

https://twitter.com/underarmour?lang=en

https://www.influenster.com/reviews/under-armour

The tweet I chose reflects the shoes that Under Armour makes and also attached is great reviews on how many customers love Under Armour products . One of the number one things is to make sure customers are satisfied with the products they are buying . Making a five star rating on products says a lot to the company that the products are great . And also for athletes who wear the shoes would want to feel comfortable and also have a durable shoe to play in .

A unique Selling Proposition (USP) quality of product not only solves athletes problem but it becomes a very unique proposition which it continues to outstand in the market . Under Armour’s mission statement is “ To make athletes better through passion , design , and the relentless pursuit of innovation.” Under Armour has had eye opening growth with their products . Their newest product categories hold great potential for the company . Under Armour is known for their performance apparel such as things geared to keep athletes cool , dry and light throughout the course of their sport .

Reference :

White, S. (2019). Principles of Marketing, Second Edition Retrieved from https://content.ashford.edu/books/White.4975.18.1/sections/fm