BUS330 Week 2 Discussion 1 Product Life Cycle Stories

The company and product that I will be discussing has went through the many phases of the product life cycle . A product lifecycle is an important concept in marketing. It describes the stages a product goes through from when it was first of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall. There are a growing number of tablet PCs / phones for consumers to choose from, as this product passes through the Growth stage of the cycle and more competitors start to come into a market that really developed after the launch of Apple’s iPad. (2019)

The life cycle of the discussed products is two to three years for the iPhone. The first generation of Apple’s smartphones was sold for only one year after its introduction to the market. The company’s decision to quickly withdraw the first, weak and faulty version of the phone, and to launch another, improved model at the same time of the withdrawal of the previous one, proved to be the key to the success of this product. iPhone 3G and the next generation 3GS, thanks to their reliability, have created a brand for themselves and gained many loyal customers (which proved to be crucial for Apple’s marketing purposes). The 3GS, 4 and 4S models remained on the market for three years, battling for customers with their predecessors and successors. (Więcek-Janka 2017)

The first MacBook Pro was released in 2006, another revolutionary model- MacBook Pro Unibody- two years later, MacBook Pro Retina after another four years, and the last released model- the MacBook Pro Touch Bar- in 2016. Throughout ten years Apple has released four fairly different models in the same line of notebooks, the first one after two years, the following models every four years. Apple tries to keep this line on the market mostly by regularly releasing revolutionary models. MacBook Pro’s marketing is primarily based on the positive opinion among professionals and users of this type of MacBook. MacBook Pro is in the maturity stage and is the longest-living line of Apple notebooks. (Więcek-Janka 2017)

In summary Apple has had its ups and downs through every computer or phone That has come out . The company is still doing great and managing greatly to create different series of computers and phones .

References :

Living Better Media. (2019). Product Life Cycle Stages. Retrieved January 24, 2019 from: http://productlifecyclestages.com/product-life-cycle-examples/

White, S. (2019). Principles of Marketing Second Edition, Retrieved from https://content.ashford.edu/books/White.4975.18.1/sections/fm

Więcek-Janka, Ewa & Papierz, Miłosz & Martyna, Kornecka & Michal, Nitka. (2017). Apple Products: A Discussion of the Product Life Cycle. 10.2991/msmi-17.2017.36