BUS330 Week 2 Discussion 2 Gender as Market Niche

I chose to do Sister Snog and three examples of how the place and or product is used to reinforce the gender targeting is on https://www.sistersnog.com/discover/. the discover page . One good example is when in the discover section where it say Yin meets Yang , Hela Wozniak -Kay the soul of Sisters Snag states , “were building a giant archipelago of go -to-brands created by go getting women who are going places . “ Also in the comments its targeting towards woman and where they are going . Julia Sondack the Drape masters stated that , “ I love being a sister , adore bouncing ideas off other members and it’s a pleasure to connect with business women who share my enthusiasm .” Another comment example https://www.sistersnog.com/2017/06/sisters-love-sister-snog-faye-watts/ a question was asked What made you decide to accept the invitation to join Sister Snog in May 2010?(Head, heart, gut instinct or a combination) It was totally emotional. 100%. I’d been intrigued and fascinated by Sister Snog for some time. It had a certain allure and mystery about it. I felt I’d outgrown some of the other women-only groups I’d been a member of and was looking for something with a different flavour where I could chill out, be myself and feel part of a gang. I found it at Sister Snog. This seems like a great company of outstanding women who are reaching their dreams in so many ways .

Niche marketing is basically a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service . Great examples of Niche is based on price , discount, luxury , and or moderate . Also its based on demographics which consist of gender , age , education level and income level .

To compare and contrast the two brands Sister Snog and Sports Clips haircut . The differences with the color for Sister Snog you can tell its woman based with the color and information that is on the webpage . But for Sports Clips it seems more versatile for women and men .

https://www.sistersnog.com/

https://www.sportclips.com/