BUS330 Week 3 Quiz

Question 1

Which of the following does not constitute a push marketing strategy? (6.4)

Promotional allowances

New retail locations

Sales force incentives

Correct!

Consumer advertising

Increasing inventory levels

Question 2

A company’s website is an example of what type of message channel? (6.2)

Earned

Paid

Correct!

Owned

Shared

Traditional

Question 3

Which of the following does NOT represent “noise” in an advertising scenario? (6.3)

A cluttered page of ads

Correct Answer

Consumer brand perceptions

Misprinting of a magazine ad

A misspelled headline

A web browser ad blocker

Question 4

Which of the following would represent price discrimination by Paula’s Lemonade Shack: (5.2)?

Charging higher prices for strawberry lemonade

Charging different prices in different markets

Restricting discounts to purchases of $10 or more

Charging higher prices on really hot days

Correct Answer

Charging better dressed customers higher prices

Question 5

Which of the following is NOT an advantage of public relations over advertising? (6.3)

Credibility

Builds goodwill with stakeholders

Depth of information

Production ease

Correct!

Control over message

Question 6

Apple’s historic pricing strategies would be best characterized as: (5.2)

Loss leadership

Correct Answer

Skimming

Competitive

Penetration

Pay what you want

Question 7

The “pull” in pull marketing strategies refers to what? (6.4)

Having “pull” with suppliers

Pulling the customer’s leg

Pulling out victory in the marketplace

Correct!

Pulling the customer to your product

Pulling together supply chain partners

Question 8

Which of the following is NOT a key challenge associated with integrated marketing communications: (6.5)

Growing number of consumer touchpoints

International differences

Coordination across business units

Branding consistency

Correct Answer

Generating new product ideas

Question 9

An individual’s personality can be likened to a company’s what? (6.1)

Annual report

Human resources office

Correct!

Brand

CEO

Holiday party

Question 10

Which of the following is NOT considered a direct marketing tactic: (6.2)

Telemarketing

Catalogs

E-mail

Correct!

Product Placement

Infomercials