BUS330 Week 5 Discussion 1 Green Marketing or Greenwashing?

When I think of the Diesel brand I think of their clothing that I see models wearing in magazines . I also remember their men cologne as well from my brother having a bottle of it . As I read the article about Diesel I feel that they did the huge advertising for “Global Warming ready “ to show the different clothing that Diesel brand have to offer and to advertise global warming . The advertising was very unique . ). Green marketing, an approach characterized by practices that minimize the impacts of production processes, packaging, and marketing communications (White, 2019). Diesel displayed green washing by marketing global warming and their concerns for it . Also Diesel helped advertise by using a popular head line . I really enjoyed the pictures that diesel had on display .

Macleod, D. (2007, March 6). Diesel Global Warming Ready. The Inspiration Room. Retrieved from http://theinspirationroom.com/daily/2007/diesel-global-warming-ready/

White, S. (2019). Principles of marketing (2nd ed.). Retrieved from https://ashford.content.edu

Diesel. (2019). Home. Retrieved from https://shop.diesel.com/en/home