BUS330 Week 5 Discussion 2 Art or Science

Reading over the article in my opinion marketing to me is art because you deal with pictures of all sorts when you market . Such marketing products dealing with adds on the internet , huge billboards you see and also internet , huge billboards you see and also flyers are marketing products . Science is involved as to how we grab the minds of the customers to purchase whatever is being marketed . Also we use science in marketing with the colors we use in the ads to grab the attention of the customer . A great advertisement with my project Under Armour markets products that help athletes stay cool , warm , and cold . Art also plays a role because of the merchandise this is a great discussion to close out our last week of marketing . Best wishes to everyone !

References

Vein, John (2014). An Advanced Marketing Analytics Cheat Sheet for CEO’s, https://www.forbes.com/sites/forbesinsights/2014/05/19/an-advanced-marketing-analytics-cheat-sheet-for-ceos/#57518ed4029e

White, S. (2019). Principles of Marketing Second Edition, Retrieved from https://content.ashford.edu/books/White.4975.18.1/sections/fm