HEP 348 Module 5 Exam 4

Question 1

1 / 1 pts

True or False? The public’s reliance on the media, coupled with their inability to effectively scrutinize its content, can be problematic without the ability or desire to filter its content—which is the point of teaching media literacy.

True

False

Page: 270

IncorrectQuestion 2

0 / 1 pts

All of the following are considered advantages of using tablet computers in health education EXCEPT

An abundant supply of applications exists, with an app specific to health topics.

Tablets are user friendly for learners with disabilities with many apps for users with cognitive, psychomotor, visual, and auditory challenges.

A tablet is a great content viewer and is efficient for content production.

A learner’s level of expertise with technology is not a limiting factor for tablet use.

Page: 293

Question 3

1 / 1 pts

Who is the best resource for determining the cost of production for media in development?

Media professionals

Consumers of the media

Advertising professionals

Copyright or patent attorney

Page: 281

Question 4

1 / 1 pts

Media selected for an adult audience should not exceed _____ in uninterrupted duration.

1 to 3 minutes

10 to 15 minutes

25 to 30 minutes

45 to 60 minutes

Page: 276

Question 5

1 / 1 pts

In terms of the marketing mix, promotion is best characterized as

Where or how the product can be obtained

The monetary and nonmonetary costs of the item

The mechanisms used to publicize and advertise the product

The item being promoted and the benefits of the item to the targeted consumer

Page: 303

Question 6

1 / 1 pts

All too often, audiovisual materials are used for the wrong reasons. Select all that apply.

To fill a time on the schedule

Because the item has always been used

Because a particular item is the only one available

Because an item is the only one that can be afforded

Because the item is effective in achieving program objectives

Page: 272

Question 7

1 / 1 pts

When using modern design for developing slide presentations, it is recommend to use a font size of no less than ____ to avoid creating text-heavy slides.

32

36

40

44

Page: 296

Question 8

1 / 1 pts

Media literacy is the ability to access, analyze, evaluate, and communicate information in both print and electronic venues. It is a four-step process of informed inquiry that includes all of the following EXCEPT

Analysis

Awareness

Knowledge

Reflection

Page: 271

PartialQuestion 9

0.5 / 1 pts

While in a workshop, a participant asks a good but random question. The health educator does not know the correct answer. Which two technology devices represent the most appropriate choice for finding the answer in this situation?

A tablet computer

A Kendall reader

A desktop computer

A smartphone

Question 10

1 / 1 pts

Four fundamental elements should be present when developing a marketing plan; these four element are referred to as the _________ in the marketing mix.

Four A’s

Four P’s

Four tenors

Four domains

Page: 303

Question 11

1 / 1 pts

When considering the format of media being developed, the first consideration should be

Cost

Practicality

Effectiveness in achieving objectives

Availability of material in another format

Page: 280

Question 12

1 / 1 pts

In terms of the marketing mix, price is best characterized as

Where or how the product can be obtained

The monetary and nonmonetary costs of the item

The mechanisms used to publicize and advertise the product

The item being promoted and the benefits of the item to the targeted consumer

Page: 303

Question 13

1 / 1 pts

True or False? Clinical terms for human body parts and processes (e.g., sexuality) are always appropriate because they will not offend anyone and can be understood by the audience.

True

False

Page: 274

Question 14

1 / 1 pts

True or False? On many occasions, using nothing is more appropriate than using ineffective, inappropriate materials.

True

False

Page: 274

Question 15

1 / 1 pts

Effective media should be suitable for the audience. One variable, level, is concerned with whether the material is

Too complex

Too difficult

Too simplistic

All of the above

None of the above

Page: 272

Question 16

1 / 1 pts

The influence of society through media culture reinforces the need of health educator to

Include YouTube as an educational practice when possible

Avoid overuse of media because it is so common place

Develop media literacy skills as part of health education

Use media as a foundational element in program planning

Page: 271

Question 17

1 / 1 pts

In terms of the marketing mix, place is best characterized as

Where or how the product can be obtained

The monetary and nonmonetary costs of the item

The mechanisms used to publicize and advertise the product

The item being promoted and the benefits of the item to the targeted consumer

Page: 303

Question 18

1 / 1 pts

True or False? Health educators should consider both the language capabilities of the group and the language complexity of the media materials.

True

False

Page: 274

IncorrectQuestion 19

0 / 1 pts

Which of the following will have the greatest impact on the effectiveness of audiovisual (AV) materials as a methodology?

Use of AV materials less than 8 years old

Quality of the debrief discussion that follows

A loose connection between the objectives and the content

Showing the entire AV presentation to give the participants the entire perspective of the content

Page: 276

Question 20

1 / 1 pts

Before deciding what type of media to develop, it is best to

Limit yourself to only one major objective

Determine from which domains the objectives derived

Think of and then write down no more than three behavioral objectives

Expect to be able to accomplish multiple objectives from one production

Page: 280

IncorrectQuestion 21

0 / 1 pts

Which is considered to be the single most important concept in developing slide presentations using modern design?

Concept 1: Avoid text-heavy slides

Concept 2: One concept per slide

Concept 3: Use neutral templates

Concept 4: Avoid irrelevant graphics, images, and silly clip art

Page: 297

Question 22

1 / 1 pts

Many adult learners find it difficult to concentrate for more than ____.

5 minutes

20 minutes

40 minutes

60 minutes

Page: 276

Question 23

1 / 1 pts

True or False? Little or no quantitative evaluation exists that examines the effects of specific forms of media.

True

False

Page: 277

Question 24

1 / 1 pts

Although you can attract the attention of the consumer by using buzz words or phrases, it is important not to

Make unrealistic claims that may discredit your product

Provide avenues for more information about the product

Entice the reader to take a look at or listen to the advertisement

Provide the necessary information on how to obtain the product

Page: 305

Question 25

1 / 1 pts

The chalkboard (blackboard or greenboard) and chalk have been replaced by

Document camera

Overhead projector

Presentation software

Dry erase boards and markers

Page: 294

Question 26

1 / 1 pts

The slide projector has been replaced by

DVD movies

Nothing. Slide projectors are still widely used.

Overhead projector

Presentation software

Page: 294

IncorrectQuestion 27

0 / 1 pts

True or False? Children (3–12 year olds) spend about 5.3 hours per day engaged in some form of media.

True

False

Page: 269

Question 28

1 / 1 pts

Match the media equipment with its description.

PowerPoint

Clickers permit audience members to ‘vote’

Permits the overhead projection of almost any item

Essentially a touch screen computer with digital ink feature

The dominant format for data storage and the distribution of prerecorded content

Page: 283 to 293

Question 29

1 / 1 pts

________is the creating, communicating, and delivering of health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.

Health marketing

Health education

Health advertising

Health communication

Page: 303

Question 30

1 / 1 pts

Which of the following is recommended for including images on slides?

Character clip art

Staged photographs

Candid photographs

Loud mixed with soft graphics

Page: 299

Question 31

1 / 1 pts

Effective health marketing ensures that a product is (select all that apply)

Tailored to meet customer needs

Realistically priced

Conveniently delivered

Effectively promoted

Page: 303

Question 32

1 / 1 pts

The selection of appropriate media is aided by the use of evaluation checklists. Of critical concern throughout this text is the extent to which a method

Is current

Meets objectives

Is culturally sensitive

Has sufficient production quality

Page: 274

Question 33

1 / 1 pts

According to the Center for Media Literacy (CML, 2011), media literacy is a four-step process of informed inquiry that includes analysis, characterized by which of the following statements?

Exploring a variety of media sources by accessing information from multiple sources

Exploring how messages are assembled while identifying, comparing, and contrasting the content from various sources

Evaluating the implicit and explicit messages from one’s own philosophy

Using media devices to participate in the exchange of ideas by expressing or creating messages using media devices

Page: 271

Question 34

1 / 1 pts

Select all venues a health educator could use to advertise his or her message to the intended audience.

Print media: newspaper advertisements, pamphlets, flyers

Electronic media: webpages, emails, and bulletin boards

Mass media: movie theaters, television, radio advertisements, and public service announcements

Professional press: journal articles, opinion pieces and editorials

Page: 304

Question 35

1 / 1 pts

Which elements below will help you develop promotional materials that will stand out and have a positive impact on your advertisement efforts? Select all that apply.

Be consistent

Attract the attention

Promote the benefits to the target audience

Provide the necessary information

Page: 305

IncorrectQuestion 36

0 / 1 pts

According to the Center for Media Literacy (CML, 2011), media literacy is a four-step process of informed inquiry that includes awareness, characterized by which of the following statements?

Exploring a variety of media sources by accessing information from multiple sources

Exploring how messages are assembled while identifying, comparing, and contrasting the content from various sources

Evaluating the implicit and explicit messages from one’s own philosophy

Using media devices to participate in the exchange of ideas by expressing or creating messages using media devices.

Page: 271

IncorrectQuestion 37

0 / 1 pts

True or False? A relevant and accurate scene from a 20-year-old film is always unlikely to maintain a high enough interest level in the audience.

True

False

Page: 276

Question 38

1 / 1 pts

Which is recommended for producing slides to show relationships?

Smart animations

Simple backgrounds

Loud and soft principles

Subtle and classic principles

Page: 301

Question 39

1 / 1 pts

True or False? Some of the best health education films for middle and high school audiences have been media sources from the Public Broadcasting System series, PBS Kids.

True

False

Page: 276

Question 40

1 / 1 pts

In terms of the marketing mix, product is best characterized as

Where or how the product can be obtained

The monetary and nonmonetary costs of the item

The mechanisms used to publicize and advertise the product

The item being promoted and the benefits of the item to the targeted consumer

Page: 303

Quiz Score: 33.5 out of 40