HEP 452 Module 6 Quiz

Question 1

4 / 4 pts

Describe the process for developing an effective organizational message.

Your Answer:

Define service area or priority population

Describe the scope of activities or program focus

Explain what is unique about the organization

Provide summary statistics and historical information

An organizational message should be clear, specific, and consistent with the vision, mission, and goals of the organization. The organizational message should evoke the same feelings and promote the same message. It will communicate what the coalition does and why it will be important to the community. It should encourage respect for the coalition’s effort and attract people to the project. It should emphasize the unique value of the coalition. It needs to outline the scope of work to be completed by the coalition. It is important the organizational message also cover general information about the coalition, for example what its legal status is and summarize historical information about the organization. Once created, this should be used to help market the coalition in the future.

Question 2

3 / 4 pts

What are the characteristics of a good brochure?

Your Answer:

Knows the audience

Bold

Motivates the reader to look inside

Keeps the message simple

Describes the product

A good brochure will encompass information about the organization, its purpose, its message, and its leadership. It should, in a concise format, answer all the basic information about the organization and its features. It should include member testimonials and proof of why this coalition is different and unique. It should list contact information. The brochure should be eye-catching, include impactful photos, and be creatively constructed. Since this is generally a small promo item, the message needs to simple and clear. That comes from understanding the audience. It is important to consider who will be reading the brochure and what they are looking to get out of it. Make the brochure feel like something that was tailored just for the recipient and help call them to the same action as the coalition.

Contact info.

Question 3

3 / 4 pts

Describe the social enterprise model.

Your Answer:

The social enterprise model applies business solutions to social problems. It is divided into three parts: social purpose business, earned income business, and business partnerships. The ultimate goal is to achieve sustainability by enabling non-profits to support themselves financially in innovative ways instead of relying solely on grants and donations.

Social enterprise is a concept used in social and philanthropic organizations. It describes an organization that makes money, but also serves a higher social mission. It is typically one of three types. A social purpose business is a nonprofit, for-profit, public/private, or combination of these. An earned income business has an indirect impact on social need. A business partnership is a collaboration between nonprofit and for-profits and can be considered a social entrepreneurship. This means it has some social value and is taking on a purpose to help the population in some way. It has similar goals to that of a coalition.

Describe the three models you mentioned.

Question 4

4 / 4 pts

Describe resource planning steps.

Your Answer:

Examine the organization and its resources in regards to where it is, where it wants to be, and what it needs to get there.

Manage a variety of resources such as money, people, services, and goods

Evaluate the coalition’s current financial status

Decide on the available funding possibilities and strategies

Draft the resource development plan

Implement the plan

Monitor and evaluate progress in regard to changes that need to be addressed in the coalition

Once a resource development team is in place in a coalition, they can begin generating a plan for fund-raising. This should be done early on in the life of the coalition in order to help secure funding and make progress toward coalition goals. They should begin by examining the organization and its resources. The needs of the organization will determine the amount of resources required. Resources refer to money, people, goods, and services. Then the team will need to evaluate the coalition’s current condition financially. How much money does it have; how much money does it expect to obtain; how much is currently being used; and how much will it require in the future? This will provide a base-line. It is also important to consider how much the coalition wants. This amount will help predict how much it will need in order to grow and get everything done it really hopes to do. The team should set fund-raising objectives. After the coalition understands how much they need, a plan needs to be put in place for funds that need to be obtained by other means. Long-term and short-term goals should be outlined for fund-raising quantities. Those amounts then need to be correlated to funding strategies. How exactly is the coalition going to get that money and from whom? This could be through donations, grants, fundraising, endowments, membership fees, etc. A clear plan can now be established which will outline the activities, tasks, timeline, personal responsibilities, and short/long-term goals. Lastly, after implementing the plan, the results should be monitored.

Question 5

3 / 4 pts

Describe the process of obtaining a grant. Provide a description of steps, in order, including RFPs and LOIs.

Your Answer:

Decide whether to apply for grants - Assessing the current financial status of the coalition can inform whether it needs to apply for a grant.

Figure out when is best to apply for the grants - Resources in the coalition might not be enough to take through the entire duration and may end up at a certain point. Present resources might cover half of the expenditure, and thus, the coalition can decide to apply for grants once the available resources are exhausted to minimize wastage.

Determine reasons and benefits for applying for grants - Applying for grants requires a purpose, such as financing a project that has stalled. If there are enough available resources, it might not be advisable to apply for a grant.

To obtain a grant, a coalition needs to identify which kind of support to pursue. This could be federal/state/local government agencies, foundations, or private businesses/corporations. Some of these offer seed money and others have ongoing support organizations. A coalition tends to have better success with local organizations and those that have given to similar causes. Once the coalition has narrowed down the route it’s going to attempt with the grant, they will need to contact the funder. This is important to get any questions answered and prevent wasted time. To be accepted for a grant, the funder often wants to ensure the community is backing the coalition. This will require getting support and getting the word out there. A group should be put together to draft a grant proposal. These individuals should be chosen carefully for their expertise and usefulness in the grant proposal process. Most organizations, particularly government agencies, will require a request for proposal (RFP). This is an application guideline to help formalize and regulate the competitive submission environment. The RFP will discuss how the proposal will be evaluated, to what category the award will be given, and deadlines. Usually the deadline is only a month away and the proposal committee needs to pull together the proposal quickly. The writing process should begin by thoroughly reviewing the RFP rules and instructions. All necessary components should be done as on the checklist. They should seek out as much information as they can about previous accepted grant proposals and funding. To make a competitive application, it is necessary that the coalition understand the review process. The RFP is used like a grading rubric and those recruited to review the grant will exclude proposals that do not follow directions. They will be looking for technical quality, skills and related experience of staff and the organization, and cost and appropriateness of the budget. Funders may ask for a letter of intent (LOI) This is a brief letter that describes the coalition, its goal, the problem it is addressing, its solution, its budget, its proof that this will not be the only funding for the organization, and how the organization intends to prove the effectiveness of an awarded grant. This is often used to narrow down the field prior to grant proposal submission, but sometimes used only to understand the anticipated amount of applications that are going to be submitted. Regardless, it is important to write this well. The grant application can then be completed. The grant should consist of a cover letter, title page, abstract, statement of the problem/needs/issue, project description, evaluation plan, budget request, budget justification, applicant qualifications, future funding plans, sustainability efforts, and any appendices. Goals and objectives should be clearly defined. Methods should be described on how these goals and objectives will be carried out in detail. A timeline should be provided. An evaluation plan should clearly define measurable action.

RFPs & LOIs

Quiz Score: 15 out of 20